Yo Mama
The sleek, clean, and modern typefaces are the center of this design. The color palette is sophisticated and lets the consumer know that Yo Mama is not your typical “fried chicken and green beans” southern restaurant. The mark was created by manipulating the “Y” and “M” of the logo typeface and is used throughout as a pattern on the menus and card. The design on the drink menus was also created by manipulating other letter forms from the logo font.